The staff at Hollis Ford in Truro gathered together to present a $10,000 cheque to the Canadian Cancer Society in support of breast cancer research and early detection awareness. For 18 months, the dealership set aside a portion of all new and used vehicle sales, as well as service repairs, to donate to the society. John Hatfield, left, general manager, and Rick Hollis, right, owner, made the donation to Gillian Zinck, the senior manager of revenue development for the society’s Nova Scotia division. Raissa Tetanish – Hub Now

TRURO – With a showroom full of pink ribbons, Gillian Zinck thought of her grandmother.

Zinck is the senior manager of revenue development with the Canadian Cancer Society’s Nova Scotia division, and she recently visited Hollis Ford. The dealership made a $10,000 donation to the society, and Zinck was there to accept the cheque and say thank you.

“Every time I come out to do one of these visits, it’s as if I’m coming out to say thank you from everyone I’ve met,” said Zinck, to the entire staff at the dealership on Robie Street. “One hundred and 11 men were diagnosed with breast cancer last year. There’s a lot of stigma with men and whether or not they can have breast cancer. Many of them, when diagnosed, don’t know how to react.”

For the 18 months leading up to the donation, Hollis Ford had created a fund by reserving a portion of the proceeds of every new and used vehicle sold, as well as all customer service repair orders.

“Management had agreed to support one major charity,” said Rick Hollis, the dealership’s owner. “We chose the Canadian Breast Cancer Foundation, which merged with the Canadian Cancer Society. We chose the breast cancer foundation portion, because they keep the money in Atlantic Canada where it’s used for research and awareness of early screenings.”

Hollis said everyone knows someone who has been touched with breast cancer.

“Whether close friends, associates, relatives, or survivors,” he said, adding it’s a worthy organization to support.

Following the presentation of the money, Zinck said she always ends of thinking of her grandmother.

“She was diagnosed with breast cancer five times, so she can attest to treatment changing regularly.”

She said the chemotherapy her grandmother received saw the woman feeling ill for a few days at a time.

“But with the changes to the type of chemo, it’s made the treatments more tolerable,” said Zinck. “My grandmother never let the chemo take more out of her than she would allow it to, so I always think of her when donations like this are made.”