Tourism is a key economic driver for central Nova Scotia with more than 3,000 jobs directly tied to that industry, along with several hundred more in-directly.
Historically the Truro & Colchester Chamber of Commerce has worked to promote tourism in the area to benefit its member businesses, a tradition that continues today.
For many years, the Chamber has produced a Tidal Bore schedule raising awareness of the world-recognized tidal bore flowing into the Salmon River, as well as showcasing popular restaurants and accommodations in the area. Each year about 20,000 copies of this guide are distributed across the province and it can be viewed on our website. The Chamber office often receives calls from American tourists, as well as those from other Canadian provinces, inquiring about the tide times as they plan trips to the area. We are fortunate to have two seasonal tourist bureaus operating in the Truro area during the summer months to direct tourists to for more in-depth trip planning information. However, it’s important to consider the many opportunities that could be realized by adopting a year-round focus for tourism marketing and promotion.
Since May, the chamber of commerce’s tourism committee, supported by local municipalities, has been exploring ways to address that issue. In addition, it has produced a series of three “Top 10” rack cards promoting attractions in Truro and area, the North Shore and the Fundy Shore from West Colchester to Parrsboro.
Some of these have already been distributed to local attractions and accommodations, while others will be distributed during the next summer tourist season.
The Chamber also planned a lunch and learn on November 9 in Truro welcoming Michele Saran, CEO of Tourism Nova Scotia, to share initiatives going on around the province to attract first-time visitors, which are having a very positive impact on the industry.
According to an October 11 news release, tourism numbers across the province in August were the best on record in the past 15 years, up seven per cent from the previous year. The Bay of Fundy Annapolis Valley area, which includes Truro, was among the top three locations in the province for room nights sold and the Northumberland Shore, which includes the village of Tatamagouche, saw an increase of room nights sold of about seven per cent.
Joyce Carter, president and CEO of the Halifax Stanfield International Airport Authority, was also invited to make a presentation to the membership during the luncheon event.
Your Chamber will continue to explore ways to support that industry which has great potential to grow in this region creating new economic opportunities.
Sherry Martell is the executive director of the Truro & Colchester Chamber of Commerce. She can be reached at 902-895-6328 or by email firstname.lastname@example.org.