Truro Restaurant Week is underway and it didn’t take long for people to throw their support behind the idea.

Tawnya Bigney of the Nova Scotia Emporium and Fireside Tearoom says there was a noticeable difference in the downtown as the event kicked off on January 22.

“The first day was a great success and has greatly exceeded our expectations,” she said. “We welcomed many new faces in the Tearoom today with the spinach salad with seared scallops and strawberries being a customer favourite. We also introduced with much success the Scotia Burger, a maple barbecue bacon burger served with kettle chips and pulled pork on a panini bun served with kettle chips.”

Truro Restaurant Week was designed to build on the excitement of Burger Week, which was started by Trevor MacDonald of Hub Grub.

Throughout the week, local chefs will be busy creating special menu items for Truro Restaurant Week, which runs until January 28. Each of the five participating restaurants will be offering three lunch options for $10 each and three supper options at $15 each.

The Nova Scotia Emporium and Fireside Tearoom is one of five restaurants participating. The Nook and Cranny, Frank and Gino’s, Hub Grub and BellyUp BBQ and Grill are all part of the promotion.

“We’re excited to be part of Truro Restaurant Week,” continued Bigney. “We’re going to highlight new dishes we’re introducing in the tearoom and I can’t wait to try the special menu items being offered in the other participating restaurants.”

Rebecca Taylor of Espresso Public Relations is hopeful it provides residents a reason to get out during an otherwise quiet month.

“In January, a lot of people like to be in a cocoon,” she said. “There isn’t typically a lot happening so we felt this was a great time to get people out and let them enjoy some different menu options outside of what the participating restaurants normally offer.”

She adds Truro Restaurant Week is the latest result of businesses wanting to collaborate more on larger ventures.

“This is about the spirit of collaboration that has been building in the merchant community over the past year. Truro Restaurant Week is actually a cross promotion with some of the merchants on Inglis Place,” said Taylor. “So it’s more than just restaurants involved. As a bonus to dining in one of the wonderful participating restaurants, people will also get a booklet of Snow Dough, which can be used at the participating businesses on Inglis. There are a lot of great places to eat in Truro and by offering the Snow Dough, we can showcase some of the great businesses we have as well.”

The Snow Dough booklet contains 12 $10 certificates. They can be used at the select shops on purchases of more than $50 and are valid until February 14.

“Snow Dough is the perfect way to explore shops this winter,” said Miriah Kearney, owner of My Home Apparel. “Grab a group of friends, eat out and then find something special for yourself or your Valentine. I can’t think of a better way to spend a winter day.”